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Plumbing News
Bradford White Water Heaters Introduces New
Twist on Standard Pocket Catalogs. Bradford White Water
Heaters pocket catalogs now use QR technology to ensure quick
access to most up-to date product specs, manuals, and other
documents.
 Bradford
White Water Heaters,
an industry-leading manufacturer of water heaters, boilers and
storage tanks,
introduces new printed and
digital pocket catalogs that use QR codes to ensure contractors
and distributors have quick access to the most recent product
specifications and documents.
The new catalogs were designed based on customer input and reflect
Bradford White’s continuing commitment to meeting the needs of
customers and business partners who are rapidly increasing their
adoption of digital assets and information-sharing.
Traditional pocket catalogs, like other printed assets, can become
quickly outdated as product specs are updated, new products are
introduced, or older products are taken out of production. Bradford
White’s new pocket catalogs equipped with QR codes allow users to
immediately retrieve and view the most recent and up-to-date spec
sheets, manuals and other product documents available.
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“An overwhelming number of contractors have informed us that
pocket catalogs remain a critical cross reference guide,”
said Carl Pinto, Jr., senior director of marketing
communications for Bradford White. “Many of our customers
and business partners have also adopted one or more apps or
other digital assets to manage their businesses. Our new
pocket catalogs ensure that they have quick, reliable access
to the latest and most accurate product information,
regardless of their preference for the print or digital
version.”
Besides
providing customers with quick access to the most up-to-date
product information, each edition of the new printed pocket
catalogs will be roughly 50% leaner than previous editions.
“With the new
printed catalogs requiring significantly less paper, there’s
an environmental component to this new design,” Pinto said.
“Ultimately, we’re looking to drive 100% adoption of the
online versions to eliminate paper waste altogether.”
The digital
pocket catalog will ultimately be integrated into the
Bradford White For the Pro® app, which is currently being
field tested for release later this year.
For more
information about Bradford White Water Heaters, visit
https://www.bradfordwhite.com.
About Bradford White Water Heaters
Bradford White Water Heaters is a full-line manufacturer of
residential, commercial and industrial water heating, space
heating, combination heating and storage products. The
company maintains headquarters in Ambler, Pennsylvania, and
has manufacturing facilities in Middleville, Michigan;
Niles, Michigan; and Rochester, New Hampshire; and
distribution and training centers in Halton Hills, Ontario,
Canada. For more information, visit
www.bradfordwhite.com |
